Proposed masterplan

A commercial feasibility study in the Weald of Kent

Testing what a sensitive rural site could take, and shaping the scheme for pre-application

Project type
Commercial
Service categories

This was a site in the Weald of Kent, within the High Weald National Landscape, where the owners were considering a commercial redevelopment. The first question was not what to build but whether the site could take a new building at all, and on what terms.

I was asked to carry out a feasibility study, working out how much accommodation the site could sensibly hold, and then to develop that into an initial design scheme for a pre-application submission to the council. The brief was to provide the spaces the business needed to operate, in a form the setting could accept.

The site sits within a National Landscape, so the rural character of the area shaped every decision. The height and bulk of any new structure had to be handled carefully, and the external materials chosen to keep the building quiet in its surroundings, so that the charm and character of the area were retained.

I prepared a master plan that placed the building low in the site, screened and softened by extensive tree and shrub planting, with parking and access arranged around it. The proposed elevation was drawn to show the building reading as a long, low form among the trees. I worked alongside a planning consultancy on the scheme and on the supporting material for the council.

The work took the project from an open question to a considered design, ready to put to the council at the pre-application stage as the basis for the next conversation about the site.